Vpak puts the power of video in print
Video drives engagement
There is no question that video drives engagement. Video has been proven to make users engage longer, and 89% of people surveyed said they prefer watching video over reading text.
Users watched 60 Billion (with a B) videos in 2011. Wouldn' t it be great if you could make it easy and fun to watch your product information?
If a picture tells 1000 words, how much is YOUR video worth?
Print goes everywhere
Vpak extends your brand's engagement everywhere your customers go. Vpak eliminates the need for “devices” and “drives” and “a good signal”. Your customers can view the Vpak everywhere - At the coffee shop, in their living room, on the train, at the dinner table. Vpak “closes the gap” between sending your customers something and them seeing it.
“Opening a Vpak is like getting a gift, getting a link is work ” – Ruth W.
A winning combination
Combining print and digital makes Vpak an incredibly powerful and cost effective promotional and educational vehicle that drives awareness, engagement and RESULTS.
Vpak now makes this technology available to all size businesses in a highly affordable package.
Contact us today to learn how we can put the power of Vpak to work for your brand.
Features that get results
Vpak comes in standard or custom sizes
Pre-recorded or user recorded video; chapter and other playback controls; regular, rechargeable battery or charging stand, using your own media or package design or we can create it for you.
Vpak is completely customizable to fit your needs.
Pre-recorded or user recorded video, chapter buttons, regular or rechargeable battery, add package
buttons to control
video play, Use your own media or package design or we can create it for you.
Vpak makes video in print affordable
All this fantastic technology is available from Vpak at a surprisingly cost-effective price.
Contact us today to discuss your ideas.
Success stories with Vpak
Turn
on
your print™ with Vpak
Vpak Media ©All rights reserved 2012 | 81 Newtown Lane, Suite 301 East Hampton, NY 11937 | info@vpakmedia.com
631-572-VPAK (8725) | 1-855-FORVPAK (367-8725)
Situation:
Client wanted to increase awareness among physicians and caregivers of a difficult to identify medical condition.
Action:
Create a Vpak video brochure which contains a series of engaging videos which introduce the audience to this condition, its symptoms and its diagnosis. Videos also showed how families cope and live with the condition. Accompanied by three-page brochure.
Results:
Client and medical representatives believe this was their most effective program of the year. Caregivers visits to accompanying website increased by 150%. Program will be expanded in 2012.
Situation:
Client is introducing a new product into a crowded and “satisfied” market. New brand is differentiated by complex “mode of action“. Client wanted a way to show clinicians how the new brand was superior in reaching the target organ than existing therapy.
Action:
Through a series of “video case studies” of seven patients, the Vpak video brochure provided stunning visual evidence that the smaller particle size of the new brand was more likely to reach target organs and achieve patient control.
Results:
Physicians who viewed the Vpak video brochure were 23% more likely to prescribe the client brand compared to physicians who did not view the Vpak video brochure.
Situation:
Client is a well-known patient advocacy organization looking to test the impact of Vpak video brochure as a fund-raising tool.
Action:
Create a Vpak video brochure and booklet highlighting the efforts the organization is making to find a cure and to help families with the difficult task of living with this chronic condition. Vpak video brochures also included ten “pledge” envelopes for recipients to use to remit donations, and then pass the brochure to others for their review and donation. Pledge envelopes were coded to determine which Vpak video brochure generated the donations.
Results:
Within the first month, donations increased by over 50% compared to the organizations traditional solicitations. In addition, there are on average 1.4 donations per Vpak video brochure, suggesting that the program is in fact “going viral”.
Situation
A Boutique Sonoma winery wanted to introduce its artisan wines to wine lovers unfamiliar with their wines. The winery wants new customers to sign up for their mailing list and try these unique wines.
Action:
Vpak created a multi-chapter Vpak brochure, featuring the vineyards (how unique locations impact the grapes), the winemaker (how the wines are crafted) and descriptions of each of this vintages offerings.
Results:
Wine lovers love Vpak! By a ratio of over 9:1, Vpak outperformed traditional mailings in convincing new customers to sign up and purchase!
Situation
Client is a world-renowned fashion designer who wanted to be able to give fashion editors and other prominent attendees of their fashion runway shows a video of the runway experience – immediately after the conclusion of the show!
Action:
Create a multi-chapter Vpak Mini™ with the video of the runway show, interviews with the designer and a slide show of photos of the individual clothing designs to allow fashion editors to remember and “order” additional information and photos for upcoming stories in their publications.
Results:
Summer 2012
Situation
Client wanted to create a “customer acquisition tool”, customized to highlight the experience and knowledge of each individual financial expert, and also as a tool for the customer to reference as decisions were being made.
Action:
A multi-chapter Vpak Mini was created as a “video business card” with a website to allow individual financial experts to import content based on their needs as well as the ability to self-customize with their personal information.
Results:
Client and their financial experts are very pleased with the program to date and have inquired about creating additional content for the website and to reorder additional “video business cards”.
Situation
Client is introducing exciting new consumer electronics product with innovative LCD panel for user control. Client wanted an innovative and exciting way to launch the product to its network of dealers and to help demonstrate the unique features of their technology.
Action:
Vpak created a unique design, mirroring the LCD panel within the clients product! The video shows the dealer how the consumer will experience this new approach.
Results:
Dealers who saw the production sample can't wait to get their hands on the Vpaks at launch in May 2012.
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