No-Brainer: Studies point to a need for better physician-patient communication.

Posted by: Rob Likoff on Wednesday, February 13, 2013

Poor medication “adherence”– defined as not taking your medication correctly – has been a significant problem for our healthcare system for over 50 years.   Various statistics have appeared suggesting the cost exceeds $100 billion annually in lost revenue to the pharmaceutical industry and countless dollars to society for loss of productivity and poor clinical outcomes. 

But from the perspective of the patient who isn’t taught why a medication is prescribed or what it does or what to expect form it or even what am I being treated for - its perhaps not surprising that up to 50% of prescriptions are never filled.  Add to that the number of patients who don’t take their medications correctly or for the required length of time (sometimes “forever”), lack of adherence is a serious problem.

A new study, just published in the Annals of Family Medicine (Ann Fam Med January/February 2013 vol. 11 no. 1 28-36) concludes that when physician - patient communication is enhanced, patients are more likely to take their medications correctly.

There are many reasons why adherence is low – and no one disputes that better communication is one of the answers.  Yet despite the proliferation of digital tools, apps and the like, we have made little progress.   Sometimes, as the case of education and communication – more is indeed more – but in the case of delivering the information to the right people at the right time – lets keep it simple.

Vpak Media was created to help solve problems like this and to provide tools to enhance communication and education.  I understand that frequently the physician doesn’t have time to fully counsel a patient.  So why not send him or her on their way with a personalized “video in print” brochure which can answer the questions patients may have and provide a ready reference after the doctor visit is over?  Video in print has become increasingly affordable and is an ideal tactic to help close the physician-patient communication gap.

See the full article here: http://annfammed.org/content/11/1/28.full

See a summary here: http://www.mmm-online.com/studies-point-to-a-need-for-better-physician-patient-communication/article/277876/

Introducing the Vpak Mini!

Posted by: Rob Likoff on Friday, November 09, 2012

Big video innovation and impact in a small credit card-sized tool

Vpak, the most powerful, portable, customizable marketing device that “turns on the printed piece” now comes in a new credit card-sized format we call the Vpak Mini.

It still combines the impact of enduring print material with the stickiness and multisensory power of video and audio, but now it’s same height and width as a credit card. That means your customers can carry your branded video around with them, wherever they go.

Vpak Mini may be small, but it is packed with all kinds of utility. Built right into its custom-printed PVC plastic housing, you’ll find a 2.4” LCD screen, a built-in speaker, and up to 45 minutes of video And that’s just the tip of the iceberg when it comes to its amazing functionality:

• Customizable chapters of content
• On-screen display
• Optional Touch-Screen Interface
• Rechargeable lithium-ion battery
• USB Micro-port for recharging

To make sure your customers keep your Vpak Mini around, they can even upload new video content of their own and record personal messages. Don’t worry; your promotional video content is locked, so they can watch your brand messages over and over, and show to their friends and family too.

Vpak Mini also eliminates the need for “drives” and “a good signal” because everything is self-contained in a rechargeable tool that comes at a surprisingly cost-effective price.

Put your video content right into the palm of your targeted consumers’ hands with the Vpak Mini.
To learn more about how Vpak Media and the Video-Empowered™ Vpak Mini can help you meet your marketing goals, visit: http://www.vpakmedia.com 

Must-See Innovative Video Delivery System

Posted by: Rob Likoff on Sunday, November 04, 2012

I’m not here to sell you on the power of video. We live in a visual world and video is the best way to tell stories that leave lasting impressions.

We all know video is everywhere.  And it works, otherwise advertisers wouldn’t devote huge budgets projecting their videos using existing marketing channels. However, with so many videos coming at us, sooner or later they can become background noise.

Mass market advertising is effective through its multiple channels of delivery, despite much of it becoming noise. Imagine what would happen if you could place an advertiser’s promotional or educational video content directly into the hands of their most sought after consumer audiences?

You can.

Vpak Video Empowered™ devices enable marketers to target and engage prospective consumers with video content anywhere, not just when they’re in front of a TV, or online. Customers can interact with video content on their own custom-created portable Vpak player and keep it as a as a powerful brand reminder and collectible. They don’t need a wi-fi connection, or a link to a website. They don’t even have to download an app. Everything they need is right at their fingertips, literally.

It gets better. Customers will want to keep their Vpak around because they can record their own videos on it. Don’t worry, client video content is locked, so it can watched over and over. Vpak devices can also be updated with new content over time, so they remain even more relevant.

Vpak devices “turns on a printed piece”, by combining customized, enduring content with the stickiness and multisensory power of video and audio embedded right into the printed piece You can hand your promotional or educational videos right to your customers at live events, shows, stores, or mail it directly to them at home.

I invite you to learn more about the smartest video distribution system: Vpak.  See how our line of cost-effective marketing devices can help you reach your customers and meet your goals.

Please visit http://www.vpakmedia.com